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Full Description: Business Plan for a Coffee House
1. Executive Summary.
The Move-Over Joe’s Coffee House is a unique concept in a small town that has a population just under 70000. As one of the few businesses,
and the only food and beverage business, in the downtown area we feel good about our choice location. We will provide both great quality coffee and smoothie related products with a pleasant customer service approach. We will also serve a limited breakfast and lunch menu. We will position ourselves to be the hub for people in the community as a place to gather and share ideas.
2. The Market
Customers: Our customers come from two strong bases: the locals and commuters. The locals will be the core of our business; while the commuters will add significant revenue to the operation. We will know them
by name and or a nickname. The workers and business people stop by in the morning for their cup to start the day. Later, the more relaxed crowd stops by for their daily coffee, pastry and talk. Through the day people meet, and the after school crowd will keep things lively in the afternoon. We are located next to a facility that is in walking distance that has over 400 employees. This will be the closest place for a beverage and a lunch item.
Competitors:
Move Over Joes has no direct competitor in the coffee, pastry and drinks segment in the down town area. Though several other businesses offer drinks and ice cream, we are the place to go for quality coffee and atmosphere.
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3. Company Description and Operations
Move Over Joe,s is incorporated as an S corporation in the state of
Alabama. One of the owners is also the Operations Manager, and tends to the day-today ordering and management of the staff.
Our staff:
The staff will generally consists of two full-time and up to five part-time employees, with the capability to surge operations on short notice. We have expect minimal turnover of employees, due to our strong management and flexible scheduling practices.
Our products:
The products are straightforward: coffee, tea, drinks, ice cream and pastries. We carry a nominal line of
coffee-related merchandise, however,
that is not our primary emphasis. The
product mix varies only slightly over
the year, with an expected rise in
drinks and ice cream in the hot
months of the summer. We will also serve panini sandwiches and soups for lunch. December is expected to be
our best month for merchandise and
gift certificates.
Our strategy:
The strategy is basic: customer service with a high quality
product. We will focus on friendly and speedy customer service..
coffee. Through research we
know that our optimum operating hours will be from
6:30 AM to 7:00PM.
4. FINANCING THE OPERATION:
We will personally finance most of the business. We will be provided some free equipment from some of our vendors such as brewers. We will lease a super-automatic espresso machine and the payments will be $193,75 a month for 5 years. This will come with a maintenance plan as well. We will take out a signature loan of 10,000.00. This will be used for signage and some furniture. The rest of the estimated $80,000.00 needed will be personally finance from ourselves.
5. FACTORS AT RISK
Factors for risk could include another similar establishment opening in our area. Road Construction is schedule to begin in fourteen months may have a short term effect on the business. To offset this impact the landlord is going to cut our rent in half for the 5 months that the project is estimated to take.
6. GROWTH AND EXPECTATIONS:
We expect this business to be profitable. Store growth after first year should be about 20% annually based on data gathered from similar concepts in comparable markets. However to continuing growing our concept; we plan to open our second location in 36 months after first location. We will continue to look for products and offering that will increase our revenue and business value.
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